UV Market Case Study
1C Integration with Wildberries via WB API
About UV Market
The service was founded in 2020 by a team of specialists with extensive experience working with the 1C system. Today, UV Market is a trusted solution from the Catalogue of ready-made solutions, offering integration between 1C and Wildberries stores. Its main goal is to simplify integration via the WB API, allowing sellers to focus on growing their business rather than routine tasks.
We spoke with the founder of the service, Vladimir Ulanov, to share his insights with our users.
In this article, we’ll explain how UV Market’s solution has helped dozens of companies selling on Wildberries successfully automate data exchange with 1C, significantly increase turnover, and avoid losses related to human error.
The Challenge
Issues faced by sellers without integration
For Wildberries sellers, manual accounting impedes business growth. Without integration between the 1C system and the marketplace, companies inevitably face several issues that slow operations and decrease profitability.
Lack of real-time inventory information
A common problem is outdated inventory data. Without integration, sellers must manually monitor inventory across multiple platforms. As a result, the same product is sold simultaneously across various channels without timely updates. This leads to delayed shipments and canceled orders.
- Maytoni manually updated inventory and prices, leading to frequent errors and discrepancies. This limited growth potential and increased operational costs.
Errors in manual order and price entry
Another challenge is manually handling orders and regularly updating prices, resulting in financial losses.
- Desport struggled to promptly process orders prior to integration, severely slowing down shipments. Without automation, scaling was impossible.
High labor costs for reporting and documentation
Manually preparing commissioner reports and accounting documents is extremely labor-intensive. Accountants have to manually transfer data from personal accounts into the 1C system. Errors in financial documents can lead to severe consequences, including tax penalties.
- Carrot and LMdecor dealt with daily challenges from manual reporting. This was costly and inefficient in terms of staff expenses and task completion speed.
These examples demonstrate that without automation and integration with Wildberries, routine operations become major issues, hindering business growth and profitability.
The Solution
1C integration with Wildberries
UV Market offered Wildberries sellers a turnkey solution for integration with 1C, fully automating their accounting system and personal accounts. The solution is a module (add-on) for standard 1C configurations (ERP, Trade Management, Complex Automation, UNF), allowing integration within hours without complicated setup.
Key advantages:
- Quick and easy implementation: The module installs into standard 1C configurations as an extension without disrupting operations or requiring deep code changes. Users can start integration almost immediately after installation.
- Open-source code: UV Market provides full freedom thanks to the open-source module. Businesses can customize the solution independently or with support from UV Market experts.
- Full support and maintenance: After implementation, sellers are not left alone. UV Market provides technical support, consultations, and regular updates.
- Comprehensive automation: The module automates up to 90% of standard processes, such as order processing, inventory synchronization, automatic price updates, and creation of financial documents and commissioner reports. This minimizes errors and reduces routine costs.
- Warehouse automation with data terminals: Through a partnership with AllegroSoft, sellers get integration with Data Collection Terminals (DCT), further improving warehouse efficiency by speeding up picking and shipping processes.
How the Solution Works
Simplicity and Reliability
The module is designed with consideration for Wildberries API and standard 1C configurations:
Extension of 1C configurations
The solution is delivered as a standard extension, easily enabled or disabled without affecting the base 1C configuration. This approach prevents conflicts during product updates and simplifies system maintenance.
Architecture of interaction with WB API
Data exchange with Wildberries occurs through standard HTTP requests in JSON format. The system supports two-way exchanges, automatically processing orders and updating inventory and prices in real-time, ensuring constant data accuracy on both the marketplace and 1C.
Request queues and limit control
The module uses a queuing mechanism that automatically distributes API requests, respecting per-second request limits. This prevents exchange failures due to exceeding limits.
Automatic product matching
Integration automatically matches products from the 1C database with Wildberries listings using SKUs or barcodes. This ensures correct data transfer and prevents errors during information updates.
Logging and error handling
Full logging of all API requests and responses enables quick identification and resolution of issues. If exchange errors occur, the system notifies the user and records issues for further analysis by UV Market specialists.
Thus, the solution provides complete, simple, and flexible 1C integration with Wildberries, addressing most operational challenges and helping businesses focus on key objectives — growth and development.
Results
What sellers achieved post-integration
Sellers significantly improved operational and financial performance after integrating 1C via the WB API. Automation reduced costs and substantially boosted sales and turnover on Wildberries.
Desport (ex-Decathlon Russia)
After integration, the sporting goods retailer grew from zero to over 1,500 daily orders, even from just one connected warehouse. Automation allowed Desport to scale sales to a new level.
Maytoni
The lighting manufacturer had a monthly turnover of about 500,000 RUB before integration. Six months after implementing the WB API solution, turnover increased to 12 million RUB per month. Accurate data and automation enabled rapid scaling and significantly higher sales on Wildberries.
LMdecor
Initially, LMdecor (a curtain and curtain rod manufacturer) processed about 2 containers per week. After process automation via WB API, this grew to 15 containers weekly (about 3–4 containers daily). Improved warehouse and supply management enabled this growth.
Liberty Project
Initially selling only in Moscow, this mobile accessory retailer expanded nationwide after integrating via the WB API. Now, regional Liberty Project stores sell more through Wildberries than through traditional retail channels.
Carrot
The children’s clothing manufacturer previously had an entire department handling commissioner reports and redemption notifications. After integration, this department was reduced to one person, allowing other staff to focus on business development, significantly enhancing efficiency.
Future Plans
Upcoming features
The service is actively developing integration to meet new challenges. Key priorities for UV Market include:
Repricing and intelligent price management
This feature will enable automatic optimal pricing based on market conditions, demand, and competitor behavior, improving profitability and competitiveness on Wildberries.
AI-powered review handling
UV Market plans to integrate AI capabilities for automated handling of customer reviews and questions, allowing quick responses, reputation improvement, and time savings on customer support.
Enhanced sales reporting and analytics
UV Market aims to expand analytical reporting significantly, including detailed insights into sales trends, inventory turnover, ad campaign effectiveness, and warehouse planning.
Integration with additional services
UV Market will continue developing partner integrations with Data Collection Terminals (DCT) and the Honest Mark labeling system.
Integration as a Strategic Move
Seller experiences clearly demonstrate that automating business processes doesn’t just simplify work—it transforms commerce and provides tangible advantages. Integration via the WB API thus becomes not merely an additional option, but a necessity for businesses. Meanwhile, UV Market’s ready-to-use solution ensures quick, easy integration of 1C with Wildberries, saving time, resources, and allowing businesses to focus on what’s most important—store growth and profitability.
«Don’t fear adopting new technologies. Today, automation is a strategic step for all sellers aiming for active growth and success on Wildberries»
